When Shinjiro Torii set out to create Western-style liquors in the late 1800s, his weighty goal was to not only meet the high standards of wines and whiskies that were being imported to Japan at the time but to surpass them. Craftsmanship became a way of life for Torii, and he dedicated his life to improving the quality of his products and insisted his workers strive to better their skills and capabilities through untiring efforts. In 1923, Torii built Japan’s first malt whisky distillery and five years later, Suntory Whisky Shirofuda (White Label) was sold. Fast-forward to today and Suntory is the world’s third-largest premium spirits maker.

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